Turning A Catchphrase Into An Inspirational Apparel Brand
We spoke to Debra Hubbard and asked her about Black Don't Crack, how it originated, what it means to her, and her vision for the brand?
"I am excited to introduce myself as the CEO and founder of the Black Don't Crack Brand. We are an inspiration apparel line that celebrates the resilience and beauty of the black community.
As the author of the book, UNBREAKABLE, I have always been passionate about sharing my story of resilience with others. I am proud to say that the legendary former world class tennis professional, Billie Jean King wrote the foreword for my book, and the acclaimed actress Vanessa Bell Calloway who is widely known in the entertainment realm for her outstanding roles realm on TV and the big screen.
My mission with the Black Don't Crack Brand has always been to inspire people to never give up, no matter what challenges they face. We are beautiful, strong, and courageous, and our brand celebrates all that we have overcome.
As a black woman entrepreneur, I am proud to say that we have been in business for eight and a half years. Our brand started when I was going through some tough times in my life, and I decided to channel that energy into something positive. Black Don't Crack was born out of a desire to celebrate our resilience and our ability to overcome any obstacle.
Our brand is about more than just clothing. Absolutely! Our apparel is not just about looking good for your age, it's about embodying the message of resilience that Black Don't Crack represents. When you wear our clothing, you are making a statement about your own strength and your ability to persevere.
Our clothing is designed to be comfortable, stylish, and versatile, so you can wear it in any situation. Whether you're working out, running errands, or just hanging out with friends, our apparel is perfect for any occasion.
But more than that, our apparel is a symbol of the black community's resilience. It's a reminder that we have been through so much, and yet we still stand strong. We have overcome slavery, segregation, and discrimination, and we continue to thrive today.
So when you wear our apparel, you are not just making a fashion statement, you are making a statement about your own resilience and your commitment to never give up. You are part of a movement that celebrates the strength and beauty of the black community, and we are proud to have you as a part of our family.
Thank you for supporting the Black Don't Crack brand and for helping us spread the message of resilience. Together, we can inspire others no matter what challenges they may face. So, if you're looking for a brand that celebrates resilience, look no further than Black Don't Crack.
Yes, it truly is an honor to be able to trademark the phrase "Black Don't Crack," which has been a part of the black community for generations. It's a phrase that embodies the strength, resilience, and beauty of our community, and I feel privileged to be able to share that message with the world.
Being the founder of the Black Don't Crack brand has definitely set me apart from the average person, and I am grateful for the opportunity to do what I love and love what I do. It's not always easy being an entrepreneur, but the passion and drive that I have for this brand keep me motivated every single day. I am proud to be able to use my platform to empower others.
I am very excited about the future of our brand and the direction we are moving toward. We've been working on multiple media projects, as well as our official Black Don't Crack Skin Care line, dropping later this year! We've teamed up with some awesome people, including actor and influencer, Christian Keyes to produce a high quality line that is guaranteed to make sure your Black Don't Crack!
Thank you to everyone who has supported our brand and helped us to grow and succeed over the years. I am excited to see what the future holds for Black Don't Crack, and I am honored to be a part of this movement. Visit blackdontcrack.com for more information."