30% OFF Sale On Any Style Dashikis For The Last 3 Days of Black History Month. Shop Now!

Our 9 oz Camo logo Black Don’t Crack hoodie is a classic fit sweatshirt. It has a roomy front kanga pocket, an adjustable drawstring hood to keep you warm and cozy. This signature overhead hoodie is made with soft but durable dual blend fabric.
After wearing our comfy Black Don't Crack logo crew-neck t-shirt it will become one of your essential year around tees. This slim fit long sleeve Crew-Neck Tee brings fashionable flair and comfort together. Cap it off with this bling black baseball cap!
Our Black Don't Crack casual, short sleeve, crew and v-neck tees are your versatile tee for everyday activities. Our 4.3 oz. soft washed t-shirts has an amazing feel that allows true comfort. Add one if these to your wardrobe collection!
Love is in the air with our signature splashed, sparkling red heart, Black Don't Crack, Love Collection, v-neck, short sleeve t-shirt. The 95% Rayon 5% Spandex combination offers a classic fit. Ladies you will LOVE this comfy shirt!
Black Don't Crack featured in The Oprah Magazine

WELCOME!

This is YOUR movement! We salute your triumph over formidable circumstances and adversities in your life. When you wear your Black Don't Crack® apparel, you are celebrating your victories that have inspired others to push through. We honor the legacies we have all inherited and the resilient blood that flows through our veins. We encourage you to fight on - speak louder, march longer, love harder, pray fervently, exude positivity & know that through your journey, we have your back (& front!), because... 

B L A C K  D O N ' T  C R A C K® !

Love Collection

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I Ain't Want Nothing

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